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Dana Mayhew
TDC Designs

DO YOU HAVE YOUR DANA’S?

Jewelry for Women with Discriminating Taste

Not your grandmother’s pearls


Collectors aren’t the only women who want their Dana’s, women who want to feel good and look good are lining up. Known for her dynamic use of color and light, Dana Mayhew creates unique one of a kind jewelry designs in precious and semi-precious stones, diachronic and hand-blown glass, antique and rare beads. She is known for her distinctive flair, stunning use of light, color harmony, and richly textured designs. With a keen eye for design, she is not afraid to mix semiprecious stones, crystals, antique beads, and unusual gems from all over the world to create her arresting designs.

A corporate executive for 25 years, Dana was frustrated with the jewelry available to adorn the ubiquitous two piece suit. Given her life long passion for jewelry, fashion, ethnic art, and fine design, she started TDC Designs, home of the Dana’s.

Knowing that women come in all sizes and shapes, Dana Mayhew created 10 unique Dana lines. Her designs range from simple elegance to plush and juicy for evening, business, and every day wear. With tantalizing names like Alexandria Lights, Aurora, Sea Nymphs and Tridents, and the ever popular TDC Collection, Dana’s are created for women from all walks of life. Each line boasts its own character, and many showcase the beads and pendents of superb artisans. For example, the Alexandria Collection sparkles with crystals and iridescent hand made glass beads. Alexandria features the stunning lamp work beads of Lisa Kan, LK Designs. The Aurora Collection combines Diana March Enscoe, Jewels of the Earth, elegant hand wrapped gem pendants, with Dana’s plush and juicy necklace art.

In the Palm Springs area, Dana’s can be found at the Desert Art Source on Corporate Way, Palm Desert; Cabot’s Pueblo Museum, Desert Hot Springs; and soon in Imagine Gifts in Rancho Mirage. Dana’s are exhibited at local art museums in Southern California, including the Claremont Art Museum, Riverside Art Museum, and formerly the Long Beach Museum of Art. Dana Mayhew’s home base is The Pasadena Gold Company, Pasadena; CA. She especially enjoys working on commissions: both original pieces and redesigning estate pieces with Pasadena Gold Company’s owner Alberto Nicastro, a second generation master goldsmith.

Dana Mayhew received her bachelors at Scripps College (one of the Claremont Colleges) and her masters at the University of Southern California where she graduated with honors. Dana teaches pastel and water color, and color theory workshops. She studies art with artists Erik Sandberg, and Scott Glazier. A mountain as well as a desert girl, she lives in the mountains of Altadena, CA with her ever supportive artist boyfriend and two crazy dogs.